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Friday, October 19, 2007

Staging Homes for Top-Dollar Sales

Wouldn't it be nice to have Roger Hazards design team from "Sell This House" come visit for a weekend?

Many "redecorators" and designers offer "Staging Homes" services from $250 to $5,000. These services usually give good advice, some help with the actual work involved, and others even move in new furniture for you.

However, using Design Psychology strategies will help you make the right choices on what is necessary to stage your home for a top-dollar sale.

Residential Design Psychology encompasses your entire home setting, from the fist sighting, whether your home is a condominium, single family home, or a manufactured home. Design Psychology, based on years of research on how our environments affect our emotions, helps stage homes with the buyers emotions in mind. Also, this interior decorating system uses the underlying physiological response to design details-- how our senses react to colors, patterns, textures, and furnishings, to entice a buyer to REALLY want your home.

Home buyers make their ultimate home selection based on their emotional reactions to the properties they visit. The way their brains interpret what they see, hear, touch, smell, and even taste causes them to feel connected to the home they choose. Buyers may think they make a choice based on economics, but even this decision is based on the way they feel because they're getting a deal.

You, as a home seller, have two initial choices.

1. Sell your home as a bargain to investors or bargain shoppers with limited income, or

2. Sell your home for top dollar to your target market.

To prepare your home to sell to investors and bargain shoppers, all you need to do is look for a real estate agent who does a lot of advertising. This agent will list your home under market value. Then sit back and allow the agent to sell your home for a rock-bottom price. Don't be surprised when you get many offers for lower than your asking price right away.

If you want to work a little, or perhaps a lot, you can sell your home for top dollar. Explore ways to create a buyers dream home. Because buyers let their emotions rule their decisions, stage your home for your specific buyer profile. Learn how certain colors, textures, and even plants help attract buyers who will spend more money on your home. Get busy removing clutter, packing memorabilia, staging, and sell your home for top dollar. Don't be surprised when you get many offers for more than your asking price right away.

You may be able to assemble your own team of friends to help you clear out your crowded rooms, paint, and spiff up your gardens. Who needs Roger Hazards team when you've got a few good friends and Design Psychology?

(c) Copyright 2005 Jeanette J. Fisher All rights reserved.

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Selling Your House Fast!

The physical senses of buyers respond to a home's design, and buyer base their purchase decisions on what the see, hear, smell, touch, and even taste. But what do buyers actually want?

All buyers what a home that most closely suits their needs and makes them feel a sense of happiness. Therefore, you'll want to take those two factors into account when choosing your colors, patterns, and textures as you prepare your home for sale.

Don't Paint Everything White

Buyers respond to color, and although white may look fresh, most people don't look good in all-white rooms. If your home is meant to appeal to wealthy, well-educated buyers, use complex, muted colors. If your target buyer will be less educated, use primary or pastel colors. Also use warm color if you'll be selling in fall or winter, and cool colors when selling in the spring or summer. If you want your buyers to feel good and look good in your home, avoid the temptation to paint the entire interior white.

Let Buyers SEE Themselves in Your Home

Some of the most important, though subtle, props you can add to your home are mirrors. They literally allow buyers to see themselves in your home, which psychologically helps them to envision themselves living there.

Keep Your Buyers in Mind at all Times

Selling your home is largely a matter of keeping your potential buyers in mind. The emotional needs of various types of buyers are different. For instance, first-time buyers want shelter and security, while moving-up buyers desire more space, prestige, and peace. Clean and shine your home, and then add a few carefully selected props to encourage your prospective buyers desired emotions, paying special attention to feelings of happiness, joy, serenity, and security. You'll sell your home more quickly if you pay close attention to the small details.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

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Travel Guide - Chicago

Chicago is one of the great cities of the world and one of my favourite destinations for long weekend getaways. Here you will find some useful information about this city that will enable you to plan your own escape to Chicago.

History

In 1673 French explorers Jacques Marquette and Louis Joliet passed through what is now Chicago. Chicago's first European settler was Jean Baptiste Point du Sable, a fur trader from Santo Domingo of French-African descent. He built the first settlement in 1779 at the mouth of the Chicago River. The construction of the Illinois and Michigan Canal provided a connection between Chicago and the Mississippi and fueled population growth in the area in the 1830s. In 1837 Chicago was incorporated and had a population of 4,170. The city became a transportation hub in 1848 when the Illinois and Michigan Canal was completed and the first locomotive arrived. Chicago was also known for its stockyards which served the nation between 1865 and 1971.

On October 8, 1871 the Great Chicago Fire (supposedly started when a cow kicked over a lantern) started and claimed 300 lives, left 90,000 residents homeless and essentially destroyed the entire city. This turned into one of the greatest opportunities for rebuilding and within just a few years the entire city was reconstructed.

During the second half of the 19th century, the citys growing industrial worker population campaigned for better working conditions, better wages and an eight-hour work day. There were several clashes between workers and the police, the most well known was the Haymarket Square Riot of 1886.

In 1893 Chicago hosted the World's Columbian Exposition that attracted nearly 26 million visitor during its six-month run. In order to provide transportation to the fair, the Chicago Transit Authority introduced the first elevated trains to Chicago. Today the system's "L" train encircles the city's central business area, referred to as the "Loop". Chicago's cultural interests can be traced to this era, when its orchestra, library and major museums were established. In 1909 Daniel Burnham's comprehensive city plan was published which provided an unobstructed lakefront, a citywide system of parks and a green belt of forest preserves.

Alternate periods of corruption and reform characterized the citys political history in the early 20th century. In the summer of 1919 race riots erupted throughout the United States, the worst occurring in Chicago on July 27. The riots shocked the nation and prompted many to launch efforts toward racial equality through volunteer organizations and reform legislation. The prohibition era during the 1920s saw a lot of gang activity. Al Capone was the most well-known of gangsters. His illegal activities culminated in the Saint Valentine's Day Massacre of 1929, a violent shootout to eliminate his competitors. He was convicted of income tax evasion in 1931, sentenced to 11 years in prison and was released on parole in 1939. Crippled by syphillis he spent the rest of his life in a mansion in Miami Beach, Florida.

In 1933 Chicago hosted the the World Fair, dubbed "A Century of Progress", to show the technological accomplishments of civilization since the city was incorporated. The fair attracted 39 million visitors in a two-year period.

Richard J. Daley was elected Mayor of Chicago for the first of six times in 1955. For 21 years, Daley served "the city that works'. During his time in office, O'Hare International Airport (which became the world's busiest) began operations, the Sears Tower (one of the world's tallest buildings) was erected and McCormick Place Convention Center (the largest in North America) opened.

In 1976, Mayor Daley died in office. Since then, Chicago elected its first female mayor (Jane Byrne in 1979) and its first African American mayor (Harold Washington in 1983). In 1989, Mayor Richard M. Daley, son of Richard J. Daley, was elected mayor and still holds the position.

The city of Chicago has increased its exposure as a world-class city by hosting the World Cup Soccer Tournament in 1994, the Democratic National Convention in 1996, the International Pow Wow in 1998 and an International Millennium Celebration in 1999/2000.

Neighbourhoods

Chicago's multicultural heritage is reflected in its neighbourhoods, which now attract thousands of visitors each year. It is home to nearly three million people from all over the world. People of African, Chinese, German, Greek, Vietnamese, Italian and Scandinavian descent are among those who have made Chicago their home. After Warsaw, Chicago has the second largest population of Polish people in the world.

Architecture

Chicago is the birthplace of modern architecture. From historic landmark buildings to contemporary masterpieces, Chicago is home to unique and innovative designs that have shaped American architecture. Chicago is a living museum of architecture, thanks to geniuses such as Daniel Burnham, Louis Sullivan, Frank Lloyd Wright, Ludwig Mies van der Rohe, Helmut Jahn, Frank Gehry and many others.

Museums

Chicago is world-renowned for its diverse collection of museums, which explore a variety of subjects, including Chicago history, art, African American culture, astronomy, natural history and more. The Museum Campus, located in Grant Park, features the John G. Schedd Aquarium, the Adler Planetarium and the Field Museum of Natural History. Other famous Chicago museums include the Chicago Historical Society, the Museum of Science and Industry, and the DuSable Museum of African-American History. Various ethnic groups, including the Mexican, Polish, Lithuanian, Swedish, Greek, Ukrainian and Jewish population, have their own museums, showcasing their history, art and costumes. The Museum of Contemporary Photography and the Museum of Holography will appeal to individuals with an interest in visual arts.

Tours

Chicago can be explored by foot, bus, bike, boat or plane and its famous landmarks can be discovered on land, river, lake or in the sky. The Chicago Architecture Foundation offers guided walking and river tours to explore the city's unique architecture.

Taste

Chicago has thousands of restaurants serving a variety of culinary delights to suit every taste, every budget and every mood. Taste of Chicago is an annual festival featuring house specialties from dozens of the city's restaurants. It is held during the last week of June and first week of July and attracts hundreds of thousands of culinary fans.

Shopping

Shopping in Chicago began on State Street, the center of the Loop. The original and flagship Marshall Field's department store opened in 1852 on State Street. The famed "Magnificent Mile" that runs along Michigan Avenue from the Chicago River to Oak Street offers hundreds of specialty shops and boutiques presenting top-of-the-line goods from around the world. Oak Street features designs from Paris, Milan and Manhattan.

Family Entertainment

Navy Pier offers more than 50 acres of shops, restaurants, gardens and entertainment attractions. It holds a 15-story Ferris wheel, an IMAX theatre as well as the Chicago Children's Museum. Kids on the Fly is a "satellite" Chicago Children's Museum located at O'Hare International Airport that entertains and educates children during layovers or waiting times at the airport. The Children's Zoo at the free admission Lincoln Park Zoo includes live animal presentations, a petting zoom, a zoo nursery and a hands-on learning center for kids.

Music

Chicago is one of the hot beds for jazz and blues. Jazz began to spread from the South between 1910 and 1920 and Chicago became the nation's jazz center in the 1920s. "Chicago style" jazz also originated in the 1920s and during the 1930s, Benny Goodman, a one time child prodigy from a poor Chicago family, was established as the "King of Swing". In the 1930s and 1940s blues eventually came north to Chicago and has remained a popular music genre ever since. Today the city features many jazz and blues venues and hosts a variety of music festivals throughout the year, including the the Chicago Jazz Festival, the Chicago Blues Festival, the Chicago Gospel Festival, the Chicago Country Music Festival, the "Viva Chicago" Latin Music Festival and the World Music Festival.

Chicago features 7300 acres of parkland, including 552 parks, 33 beaches, nine museums, two world-class conservatories, 16 historic lagoons, 10 bird and wildlife gardens. Historic Grant Park and newly created Millennium Park are among the most well-known of Chicago's green spaces. Chicago also features 6 golf courses, 9 lakefront harbours, and a multitude of tennis courts for outdoor recreation. The waterfront trail along Lake Michigan's shoreline is a mecca for joggers, bikers and in-line skaters.

Chicago is a big sports town and home to several professional sports teams, including the Chicago Bulls (basketball), the Chicago Bears (football), the Chicago Cubs (baseball), the Chicago White Sox (baseball), the Chicago Blackhawks (hockey) and the Chicago Wolves (semi-pro hockey). It holds historic sports venues such as Wrigley Field, Comisky Park - now known as US. Cellular Field, and Soldier Field.

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